A PLOCAL Business Evaluation is a structured, independent review of how professional, credible, and customer-ready a business looks online. It is scored across six defined criteria and summarized in a single PLOCAL ProScore.
Important: Businesses pay for an evaluation, not to be ranked. Payment never guarantees a higher ranking, a better score, verification, a badge, or a recommendation.
Six defined criteria make up the 100-point PLOCAL ProScore.
Experience, portfolio, certifications & proof.
Business location, service coverage, local relevance.
Website quality, content, SEO and brand presentation.
Reviews, ratings, testimonials and public sentiment.
Contact ease, response time and communication.
Licensing, insurance, registrations and compliance.
Request an evaluation through Submit Your Business.
The PLOCAL team reviews the business against six criteria.
A ProScore is calculated and earned badges are assigned.
Customers can find the evaluated profile on PLOCAL.
Submit your business to request a structured PLOCAL evaluation, or contact us with questions first.
Find answers about how businesses are evaluated, how the PLOCAL ProScore works, what payment covers, and how business owners can submit or request a new evaluation.
Each business is assessed against six consistent criteria covering professionalism, local presence, website experience, customer reputation, accessibility, and legitimacy.
The ProScore is a structured 100-point system. Its six criteria carry fixed point weights of 15, 15, 30, 20, 10, and 10 points, helping produce a consistent and repeatable evaluation rather than a random score.
No. Businesses pay for an evaluation only. Payment never guarantees a higher ranking, a better score, verification, a badge, a recommendation, or preferential treatment.
Business owners can use the Submit Your Business page to provide their information and request a structured PLOCAL evaluation.
PLOCAL may mark the evaluation as incomplete, request additional factual information, or leave an individual criterion unresolved. Missing details are not invented or assumed.
A business may be reevaluated when meaningful information changes or according to PLOCAL's reevaluation policies. A new review measures the updated information but does not guarantee a higher score or ranking.
No evaluation can guarantee every future customer experience. The evaluation summarizes the information and trust signals available at the time of review to help customers make more informed decisions.
